Shelby’s

The idea for Shelbys was first incepted to modernize the traditional shawarma experience through innovative and unique flavor combinations fit for the Canadian food palate. This convergence of food cultures proved an immediate hit for the eatery, which was soon set for expansion beyond the Canadian market. Growth of this scale required considerable investments into Shelbys’ operational infrastructure. The Menu Mechanics team stepped in and up to create an integrated system that leveraged technology and automation, improved operational efficiency, reduced human errors, and standardized supply chain and franchisee outsourcing processes at the service of Shelbys’ rapid global expansion.