CHOPSTERS
Fine meats in a casual steakhouse experience.
When the concept for Chopsters was first formulated, its focus was on making the traditional steak dining experience more casual and accessible. No fuss, no fluff, just good ole quality chops with a side of comfort food. Focusing on quality, value for money, and simplicity, the Menu Mechanics team successfully positioned Chopsters as an “everyday steak shop”. The menu is minimalist, with customers opting for one of three protein cuts that change with the seasons (beef, chicken, or salmon), all served with the side of their choice and Chopsters’ signature secret sauce.
KUWAIT
CLIENT
Food Link Co.
YEAR
2023
SERVICES
New Concept Development
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