MUG COFFEE & ROASTERY
Tasting notes of speciality coffee.
Mug Coffee & Roastery was launched in 2018 for a growing community of specialty coffee lovers. In bringing its sensory experience and concept to life, the Menu Mechanics team worked with Mug Coffee & Roastery on a music background solution to convey the passion, eclectic energy, craftsmanship, and attention to detail that transpire in the art of specialty coffee. The team designed the house’s music playlist with all these elements in mind, with soul, simplicity, cultural diversity, and rarity at the center.
KUWAIT
CLIENT
Mug Coffee
YEAR
2022
SERVICES
Concept Definition & Brand Strategy
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