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SOME OF OUR WORK

Great work speaks for itself. Ours speaks volumes.

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SOME OF OUR SERVICES

We turn F&B ideas with potential into businesses with impact.

Concept Definition & Brand Strategy

Concept Definition & Brand Strategy

In a constantly disrupted market, we help you find your place and turn your idea into a fully-fledged F&B brand and business. Whether we’re helping you flesh out your concept, develop your brand strategy, or define your visual identity and packaging direction, we place equal weight on the big picture and nitty gritty of building your market-ready F&B business.

Menu Development

Menu Development

We unlock our market presence, expert network and supply chain knowledge to develop your F&B menu from R&D (research and development) to testing stages. We take ownership of your menu creation process through an end-to-end value chain that covers vendor selection, recipe documentation, packaging and branding, budget planning, and much more.

Store Concept Design

Store Concept Design

Our strategy and creative teams work as one in bringing your F&B brand and concept to the physical world. We create modular, functional, inviting, and inspiring spaces for your F&B business to grow. From floor plan design to lighting and music background, we consider every aspect in architecting a hyper-sensory experience for your customers.

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OUR IMPACT

Learn how we’ve helped grow F&B businesses to their fullest potential.

Fahim Ahmadi

“The Menu Mechanics team exceeded our company’s expectations for our rebranding project. They took the time to thoroughly explore every aspect of our Naan Kabob brand to make the brand story original, abstract, and related. They are genuine craftsmen at what they do. We are so happy with our new brand identity and grateful to the MM team. Bravo! Highly recommended!”

NAAN KABOB - VP, Development

Jarrah AlOtaibi

“We have collaborated on several initiatives to develop or upgrade our businesses’ brand identities with the Menu Mechanics team. Every time, they performed a fantastic job, and we could focus on the best option for our needs. Working with them is always gratifying (and enjoyable), and I heartily suggest them to anyone trying to strengthen their brand.”

SIRHAN - CEO & Co-Founder

Yazan ElShalabi

“It was a major decision to change our operations approach to responding to customers’ feedback and transfer that obligation to Menu Mechanics given our present operational procedure. Through our partnership with MM, Shelby’s brand has enhanced how we conduct business. We are now concentrating on forging meaningful connections with our clients and meeting their needs.”

SHELBY'S - CEO & Founder

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PARTNERS IN OUR GROWTH JOURNEY

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MONTHS OF POWERING GREAT FOOD BUSINESSES

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SUCCESS STORIES IN OUR PORTFOLIO

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YEARS OF BUILDING OUR LEGACY IN THE F&B WORLD

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LET'S CONNECT

CANADA
55 Cornell Centre Blvd, Toronto, Ontario

LEBANON
Talet AlKhayat, Bashir Kassar St., Montana Building, 1st Floor, Beirut

KUWAIT
Khaleejia Complex, 28 Jaber Al-Mubarak St., 9th Floor, Kuwait City

© 2022 Menu Mechanics Inc. – Toronto, Canada
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